Bootstrapping Resources for Business in the Midst of a Recession
Throughout our site, we provide products and services designed to grow your business profitably, along with detailed analysis of the many important factors to consider. We are committed to providing exceptional value to our customers, whether we are able to supply it directly, or whether we feel a third-party provider has something great to offer. That’s what this section is for—great products made by innovative companies we feel are able to deliver real value to your business.
Browse categories in this section to see products with special emphasis on maximizing your investment dollars. We do not point customers to what we consider “cheap” products. Rather, we look at the overall economic impact any investment will have, and seek to find solutions that more than pay for themselves in short order, returning surplus value to our customers.
Unique Times Require Intelligent Strategies
Several incidents have transpired to make the recent economic crisis among the worst in a century. Such an environment requires radically different leadership practices, and far more responsible financial practices. Swivel is uniquely positioned to help entrepreneurs take advantage of innovative technologies to operate more responsibly, affordably and strategically, in order to differentiate offerings from competitors, whether great or small. That’s our Business Strategy Online initiative.
I view this financial crisis less as an isolated event than one in a series of shocks that have afflicted the twenty-first century business environment. Looking ahead, I anticipate that turbulence, unpredictability, and intense competition will continue to dominate the global business environment. The principal implications I draw are, first, that strategy will become increasingly important to firms as they navigate a challenging and unpredictable business environment and, second, that a determined focus on the fundamentals of value creation will be critical to firm survival and prosperity1.–Robert M. Grant, Professor of Management at Bocconi University, Milan
Aware of the many challenges ahead for entrepreneurs, we nevertheless believe there is great opportunity to run lean operations, bootstrapping where necessary to gain advantage, generate profits, and do more than merely survive through troublesome times.
1 Grant, R. M. (2010). Contemporary Strategy Analysis: Text and cases. 7th ed. West Sussex, U. K.: John Wiley & Sons Ltd.