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Market Highlight: Artificial Intelligence

Home Blog Market Highlight: Artificial Intelligence

Market Highlight: Artificial Intelligence

by Mike Chalmers

As artificial intelligence becomes less the stuff of science fiction novels and more a part of daily life, questions of its impact arise more and more. Investments in the technology are increasing rapidly and the trajectory for innovation and profitability is huge.

We’re no longer talking about first phase public AI like Siri and Alexa, where getting directions to the mall or adjusting your music playlists seemed cute and inventive. And we’re certainly not talking of the more egregious voice-navigated phone reception services of the past decade.

False Starts

Remember those early exchanges when you’d call a service provider like roadside assistance needing immediate help, and the interactive voice response (IVR) agent blocked you from speaking with a far more capable human?

IVR: Hello. What would you like to do today? You can visit our website at—

Frustrated Caller - SwivelBlogCustomer:I’d like to speak with a real person.

IVR: I’m sorry, I didn’t understand. Would you like sales or billing? Or would you like to learn more about our—

Customer: —Op-er-at-or! RE-AL PER-SON!

That kind of technology was hopeful in a most limited sense. It taught us what AI should not look like. It showed what intelligence wasn’t. And yet, it was only after “more than 40 years of research” that companies like AT&T could manage voice recognition of a handful of words.[1] It was highly sophisticated, but no match for humanity.

Pipe Dream or Reality?

As in several of the industries in our Ten Emerging Markets series, including virtual reality and robots, it’s important to evaluate whether AI in particular (and in conjunction, machine learning and big data) is big enough and advanced enough to sustain the kind of market growth that will fuel innovation and entrepreneurship.

While the answer may seem obvious, diligent investors should look to more objective evidence to determine where we’re at. Ever since the Jetsons, Star Trek, and just about every future-casting show presented autonomous computers and talking devices, pop culture has at least thought about what the world would eventually be like. (Readers of science fiction thought about these things even earlier).

The AI on the horizon may just be the hoped for convergence of technology and affordability. It will reduce—rather than increase—frustration.

Hardware and software over the past 20 years have improved by orders of magnitude. Machines under development no longer need to follow only very specific instruction sets. They learn and they grow. They interpret and not only respond but execute on complex tasks. We are in a different world.


The dream of intelligent machines has resurfaced publicly now and again through the decades. AI enthusiasts were revived in their aspirations in 1994, when Fritz3 beat Kasparov in a single game. Wired Magazine wrote a piece in response called The Last Human Chess Master, in which experts claimed things that could have been pulled from this year’s headlines.

Software creator Larry Kaufman predicted, “We’re going through a period where one activity after another is going be transferred from the domain where humans are superior to the domain where computers are superior…. After 50 years, there’s not going to be much left in the intellectual area that computers can’t do better than people.”[2] 

“Man is in the middle of a revolution,” said Monty Newborn (ibid).

But when IBM’s Big Blue beat world champion chess master Gary Kasparov in 1997 in a six-game match, the world took note.

After the defeat of Kasparov under tournament rules in ’97, sights were set higher still. In 2011, IBM’s Watson supercomputer handily beat two Jeopardy champions simultaneously.

And, in 2014, what was seen by many as the ultimate test of artificial intelligence—the Turing Test—was passed for the first time by a computer posing as a teenage boy.  Named after World War II code-breaker Alan Turing, the test would determine if a computer could be said to “think.”

Market Highlight: AI - SwivelBlog

Originally thought to be beyond the limits of AI, Complex strategy game Go has been played in China for some 2,500 years.

In May of 2017, Google’s AlphaGo defeated champion Go player Lee Sedol of Korea. AlphaGo was originally developed by DeepMind because Go is a “googol” (1.0 × 10100) more complex than chess.[3] As such, machine mastery of Go represents a formidable step forward for artificial intelligence.

In addition to all of these specific lines of evidence for the increasing viability of artificial “thinking” and “reasoning”, there is a general sense now publicly and among experts in related industries that we are on the cusp of something significant. Something much bigger than mere games.

But one of the strongest proofs that the new AI is here to stay is a bit of an awkward fact. The reality is that the example given above of someone completely frustrated at very old voice technology demonstrates the corporate world’s obsession with cost-cutting and other efficiencies.

Companies were willing to suffer major setbacks in customer engagement in order to save on salaries and benefits of frontline phone operators, for about a decade. Is there any chance they will ignore these newer, far more capable instances of machine intelligence? Not likely.

Maturity and Opportunity

While there is plenty of speculation as to how big this emerging horizontal market will be, Reuters reported stunning news in April. “The Global Artificial Intelligence market is poised to grow at a CAGR of above 35% during the forecast period 2015 to 2022.”[4]

The biggest players the report lists include Apple, Bloomberg, Coursera, Facebook, Fingenius, General Vision, Google, IBM, Inbenta, Intel, Microsoft, Numenta, Nvidia, Qualcomm, Sentient, and Tesla.

Accenture claims it “analyzed 12 developed economies and found that AI has the potential to double their annual economic growth rates by 2035.”[5]

Big data and other fields will only be more important as time goes on because intelligent analysis of stores of information will always be a significant business (and life) problem.

This highlights the fact that several enabling technologies have created the environment necessary for AI to thrive. Accenture highlights big data and unlimited access to computing power as significant factors.


Experts in Artificial Intelligence and in enterprise markets have validated this phenomenon as a growth market. There are still concerns about a general business case for the technology in daily use. However, as investments ensue and the world watches autonomous vehicles and other real-world applications take hold, few doubt that AI on a level previously only dreamed about may be just around the corner.


This article is Part 3 of a series called Ten Emerging Markets as Big as the Internet. Part 1 looked at Virtual and Augmented Reality (VR & AR). Part 2 was about Robots and Robotics. Our next market highlight will take a look at Financial and Security Technologies. Stay tuned.


  1. WIRED—Happy Birthday, Hal: https://www.wired.com/1997/01/ffhal/
  2. WIRED—The Last Human Chess Master: https://www.wired.com/1995/02/chess/
  3. DeepMind—AlphaGo: https://deepmind.com/research/alphago/
  4. Reuters—Global Artificial Intelligence Market Analysis and Forecast 2022 by Size, Share and Growth Rate: http://www.reuters.com/brandfeatures/venture-capital/article?id=4999
  5. Accenture—Why Artificial Intelligence is the Future of Growth: https://www.accenture.com/lv-en/_acnmedia/PDF-33/Accenture-Why-AI-is-the-Future-of-Growth.pdf
  6. UofT—Alan Turing and the Imitation Game: http://www.psych.utoronto.ca/users/reingold/courses/ai/turing.html
  7. TED—How did supercomputer Watson beat Jeopardy champion Ken Jennings?: http://blog.ted.com/how-did-supercomputer-watson-beat-jeopardy-champion-ken-jennings-experts-discuss/
  8. The Guardian—What is the Turing test? And are we all doomed now?: https://www.theguardian.com/technology/2014/jun/09/what-is-the-alan-turing-test (includes transcript portion from the winning attempt)
  9. Washington Post—Artificial intelligence is all around us and it’s here to stay (VIDEO): https://www.washingtonpost.com/video/business/technology/artificial-intelligence-is-all-around-us-and-its-here-to-stay/2016/06/22/ca8d32b0-37eb-11e6-af02-1df55f0c77ff_video.html

Mike Chalmers is the owner/founder of Swivel and editor of SwivelBlog. He holds an MBA in Enterprise Growth and has more than 20 Years in business, technology, and entertainment experience. Areas of interest include strategy, product development, market research, and others. Mike and his wife Tanya have four children.